Found on LJ

[lyorn]

synecdochic on "Why Monetizing Social Media Through Advertising Is Doomed To Failure" [Part 1, Part 2, Part 3]. Long (see mood icon) but worth it.

Quote:
Content producers -- users -- on social media services don't explicitly sign up to produce content for the service to capitalize on. They sign up to utilize or receive the service that the social media site provides. They are willing, to an extent, to have that content capitalized upon, in exchange for the service they receive -- it's that social economy thing again. But the minute the service explicitly calls users' attention to the fact that they are functioning as unpaid content creators, and makes users feel as though there is any sort of content restriction in place, there's a huge psychological shift that will, in many cases, trigger a shift in the attitude towards having their content re-sold.